| Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
| Beverages | Everyday | Sometimes | Occasional |
| Water | All plain water with nothing
added | Not applicable | Not applicable |
| Flavoured and/or fortified water and sports drinks | Not applicable | Package size ≤ 450ml
Energy ≤ 50kJ/100ml | Package size > 450ml
Energy > 50kJ/100ml |
Artificially sweetened carbonated beverages
Examples include ‘diet’, ‘light’ and ‘zero’ carbonated beverages (soft drinks). | Not applicable | Package size ≤ 400ml | Package size > 400ml |
Vegetable and/or fruit juice
Examples include pure vegetable and/or juices, | Not applicable | Package size ≤ 250 ml | Package size > 250 ml |
Vegetable and/or fruit drinks
Examples include fruit flavoured drinks and fruit smoothies. | Not applicable | Package size ≤ 250ml or
Package size ≤ 350ml and
Energy ≤ 90kJ/100ml | Package size > 350ml or
Package size > 250ml and
Energy > 90kJ/100ml |
Flavoured milks and drinking yoghurts
Examples include flavoured cow’s milk, soy milk and rice milk. | Not applicable | Package size ≤ 350ml
Total fat ≤ 3.3 g/100ml | Package size > 350ml
Total fat > 3.3 g/100ml |
Milk*
Examples include plain cow’s milk, soy
milk, goat’s and rice milk. | Total fat ≤ 2.0 g/100ml | Total fat ≤ 3.3 g/100ml | Total fat > 3.3 g/100ml |
| Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
| Vegetables and fruit | Everyday | Sometimes | Occasional |
Fresh, canned and frozen vegetables and/or vegetable mixes
(except potato, kumara, taro and tapioca)
| No added fat | Saturated fat ≤ 1.5g/100g | Saturated fat > 1.5g/100g |
Potato, kumara, taro and tapioca
Examples include fresh, frozen or mashed potato,kumara, taro and/or tapioca products. | No added fat
No added salt | Energy ≤ 1000kJ/100g
Saturated fat ≤ 5g/100g
Sodium ≤ 450mg/100g | Energy > 1000kJ/100g
Saturated fat > 5g/100g
Sodium > 450mg/100g |
| Fresh, frozen and canned fruit, fruit tubs and puréed fruit | No added fat
No added salt
No added sugar or artificial sweetener | All other fresh, frozen and canned fruit, fruit
tubs and puréed fruit | Not applicable |
Dried vegetables and/or fruit, vegetable and/or fruit leathers and chips
Examples include vegetable and/or fruit chips, for example, banana chips. | Not applicable | ≥ 95% vegetable and/or fruit
Saturated fat ≤ 3g/serve | < 95% vegetable and/or fruit
Saturated fat > 3g/serve |
Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
Breads and Cereals | Everyday | Sometimes | Occasional |
Rice, pasta, noodles and couscous
Examples include fresh and dried pasta, rice, couscous, noodle cups/instant noodles, rice risotto and savoury rice, and canned spaghetti. | No added fat
No added salt
| Energy ≤ 1000kJ/100g
Saturated fat ≤ 1.5g/100g
Sodium ≤ 450mg/100g | Energy > 1000kJ/100g
Saturated fat > 1.5g/100g
Sodium > 450mg/100g |
Breads or bread products and fruit breads
Examples include all wholemeal, wholegrain, multigrain and white breads, muffin splits, crumpets, bagels, wraps, flat breads, rolls, fruit breads, non-iced buns, rewena bread, fa’apapa, garlic bread and croissants. | Saturated fat ≤ 1.5g/100g
Sodium ≤ 450mg/100g
Fibre ≥ 3g/100g | Saturated fat ≤ 4.0g/100g | Saturated fat > 4g/100g |
Breakfast cereals
Examples include wheat biscuits, bran, rice and corn flakes and bubbles, rolled oats and muesli. | Saturated fat ≤ 1.5g/100g
Sodium ≤ 450mg/100g
Fibre ≥ 8g/100g | Saturated fat ≤ 4g/100g
Sodium ≤ 600mg/100g
Fibre ≥ 4g/100g | Saturated fat > 4g/100g
Sodium > 600mg/100g
Fibre < 4g/100g |
Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
Milk and Milk products | Everyday | Sometimes | Occasional |
Milk*
Examples include plain cow’s milk, soy
milk, goat’s and rice milk. | Total fat ≤ 2.0 g/100ml | Total fat ≤ 3.3 g/100ml | Total fat > 3.3 g/100ml |
Cheese
Soft and hard cheese. Examples include ricotta, cottage cheese, cheddar, cheese slices and cream cheese. | Saturated fat ≤ 5g/100g
Sodium ≤ 450mg/100g | All other cheeses | Not applicable |
Milk-based snack foods
Examples include yoghurt, custards,
dairy desserts and creamed rice, and soy
versions of these items. | Energy ≤ 600kJ/serve
Saturated fat ≤ 1.5g/serve | Energy ≤ 1000kJ/serve
Saturated fat ≤ 3g/serve | Energy > 1000kJ/serve
Saturated fat > 3g/serve |
Flavoured milks and drinking yoghurts
Examples include flavoured cow’s milk,
soy milk and rice milk. | Not applicable | Package size ≤ 350ml
Total fat ≤ 3.3 g/100ml | Package size > 350ml
Total fat > 3.3 g/100ml |
Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
Meat, fish, canned and pouched fish
and seafood | Everyday | Sometimes | Occasional |
| Fresh, frozen, canned and pouched fish and seafood | No added fat
No added oil | All other fresh, frozen, canned and
pouched fish and seafood. | Not applicable. |
Processed meat, fish, poultry and seafood products
Examples include mince meat patties, crumbed or coated poultry and fish, fish patties, fish fingers, surimi, and other processed seafood | Not applicable | Energy ≤ 1000kJ/100g
Saturated fat ≤ 5g/100g
Sodium ≤ 450mg/100g | Energy > 1000kJ/100g
Saturated fat > 5g/100g
Sodium > 450mg/100g |
Meat, poultry and eggs
Examples include plain beef, lamb, pork, chicken and turkey, plain mince (with no added ingredients) and egg dishes. | Visibly lean, unprocessed meat and poultry
Eggs cooked with no added fat and no
added salt | All other unprocessed meat and poultry
and egg dishes | Not applicable |
Ready-to-eat sandwich meats
Examples include ham, salami, luncheon and luncheon-type meats. | Not applicable | Total fat ≤ 5g/100g
Saturated fat ≤ 2g/100g | Total fat > 5g/100g
Saturated fat > 2g/100g |
| Sausages, frankfurters and saveloys | Not applicable | Saturated fat ≤ 7.5g/100g
Sodium ≤ 900mg/100g | Saturated fat > 7.5g/100g
Sodium > 900mg/100g |
Meat alternatives (vegetarian options)
Examples include vegetarian ‘meats’ and ‘sausages’, nutmeat, felafel, tofu and tempeh. | Total fat ≤ 10g/100g
Saturated fat ≤ 5g/100g
Sodium ≤ 450mg/100g | Sodium ≤ 900mg/100g | Sodium > 900mg/100g |
Dried and canned peas, beans and lentils (pulses)
Examples include lentils, split peas, chickpeas, red kidney beans, baked beans, canned bean mixes, and flavoured dried peas and beans. | No added fat | Saturated fat ≤ 5g/serve | Saturated fat > 5g/serve |
Product Category | Classification
(products must meet all criteria to be classified as either
everyday or sometimes) |
Mixed meal dishes | Everyday | Sometimes | Occasional |
Mixed meal items
Items that are a combination of foods from one or more food groups. These are promoted as standalone items that are consumed on their own or as the main item of a meal.
Examples include pizza with a bread or pastry base, pasta dishes including filled pasta, lasagne and macaroni cheese, sushi and calzones. | Energy ≤ 1000kJ/100g
Saturated fat ≤ 5g/100g
Sodium ≤ 450mg/100g | Energy ≤ 1000kJ/100g
Saturated fat ≤ 5g/100g
Sodium ≤ 450mg/100g | Energy > 1000kJ/100g
Saturated fat > 5g/100g
Sodium > 450mg/100g |
Soup
All fresh, canned and powdered soups, soup mixes and chowders. | Saturated fat ≤ 1.5g/100ml
Sodium ≤ 450mg/100ml
Fibre ≥ 1g/100ml | Energy ≤ 1000kJ/100ml
Saturated fat ≤ 5g/100ml
Sodium ≤ 450mg/100ml | Energy > 1000kJ/100ml
Saturated fat > 5g/100ml
Sodium > 450mg/100ml |
Filled sandwiches, rolls and wraps
All filled bread, flavoured bread, flat bread and pita bread. Examples include sandwiches, filled rolls, wraps, American hot dogs and burgers. | Energy ≤ 1000kJ/100g
Energy ≤ 1500kJ/serve
Saturated fat ≤ 5g/serve
Sodium ≤ 600mg/100g
| Energy ≤ 1200kJ/100g
Energy ≤ 1500kJ/serve
Saturated fat ≤ 7.5g/serve
Sodium ≤ 750mg/100g
| Energy > 1200kJ/100g
Energy > 1500kJ/serve
Saturated fat > 7.5g/serve
Sodium > 750mg/100g |
Pastry products
Examples include savoury pies, sausage rolls, spring rolls, quiches and samosas. | Not applicable | Energy ≤ 1000kJ/100g
Energy ≤ 1500kJ/serve
Saturated fat ≤ 5g/100g
Sodium ≤ 350mg/100g | Energy > 1000kJ/100g
Energy > 1500kJ/serve
Saturated fat > 5g/100g
Sodium > 350mg/100g |
Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
Snack items | Everyday | Sometimes | Occasional |
Milk-based snack foods
Examples include yoghurt, custards, dairy desserts and creamed rice, and soy versions of these items. | Energy ≤ 600kJ/serve
Saturated fat ≤ 1.5g/serve | Energy ≤ 1000kJ/serve
Saturated fat ≤ 3g/serve | Energy >1000kJ/serve
Saturated fat > 3g/serve |
Sweet snack foods
Examples include biscuits, bars, cereal bars and sweetened popcorn. | Not applicable | Energy ≤ 1900kJ/100g
Energy ≤ 600kJ/serve
Saturated fat ≤ 2 g/serve
Sodium ≤ 200mg/serve
Fibre ≥ 1g/serve | Energy > 1900kJ/100g
Energy > 600kJ/serve
Saturated fat > 2g/serve
Sodium > 200mg/serve |
Savoury snack foods
Examples include crackers, bars, chips, potato crisps (chippies), rice crackers and plain popcorn. | Not applicable | Energy ≤ 1800kJ/100g
Energy ≤ 600kJ/serve
Saturated fat ≤ 3g/serve
Sodium ≤ 200mg/serve | Energy > 1800kJ/100g
Energy > 600kJ/serve
Saturated fat > 3g/serve
Sodium > 200mg/serve |
Baked snack foods
Examples include cakes, pancakes, pikelets, iced buns, sweet and savoury muffins, scones and sweet pastries, for example, danish pastries and fruit pies.
(Excludes biscuits and pre-packaged bars.) | Not applicable | Energy ≤ 1800kJ/100g
Energy ≤ 900kJ/serve
Saturated fat ≤ 3g/serve
Fibre ≥ 1.5g/serve | Energy > 1800kJ/100g
Energy > 900kJ/serve
Saturated fat > 3g/serve
Fibre < 1.5g/serve |
Dried fruit, nut and seed mixtures
Examples include any dried fruit and/or nut and/or seed sold as a mixture or sold separately. | No added salt
Package size ≤ 20g
Saturated fat ≤ 3g/serve
Sodium ≤ 200mg/serve | Package size ≤ 30g
Saturated fat ≤ 5g/serve
Sodium ≤ 200mg/serve | Saturated fat > 5g/serve
Sodium > 200mg/serve |
Ice creams, iceblocks, frozen yoghurts and jellies
Ices, iceblocks, ice creams, frozen yoghurts, gelato, slushees, fruit and jelly tubs, and jelly snacks. | Not applicable | Energy ≤ 600kJ/serve
Saturated fat ≤ 3g/serve | Energy > 600kJ/serve
Saturated fat > 3g/serve |
Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
Beverages | Everyday | Sometimes | Occasional |
| Water | All plain water with nothing
added | Not applicable | Not applicable |
Vegetable and/or fruit juice and drinks
(children aged 2–5 years#)
Examples include pure juices, fruit
flavoured drinks and fruit smoothies. | Not applicable | Not applicable unless diluted
See catering guidelines | Undiluted vegetable and/or fruit
juice and drinks |
Flavoured milks and drinking yoghurts
(children aged 2–5 years#)
Examples include flavoured cow’s milk,
soy milk and rice milk. Includes solid/
frozen varieties. | Not applicable | Serving size ≤ 250ml
Total fat ≤ 3.3g/100ml | Serving size > 250ml
Total fat > 3.3g/100ml |
Milk*
(children aged 1–2 years)
Examples include plain cow’s, goat’s and
soy milks.
| Total fat ≥ 3.3g/100ml | Not applicable | Not applicable |
Milk*
(children aged 2–5 years)
Examples include plain cow’s, goat’s and
soy milks. | Total fat 0.5 - 3.3g/100ml | Total fat 0.5 - 3.3g/100ml | Total fat > 3.3g/100ml |
Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
Vegetables and fruit | Everyday | Sometimes | Occasional |
Fresh, canned and frozen vegetables and/or vegetable mixes
(except potato, kumara, taro and tapioca) | No added fat | Saturated fat ≤ 1.5g/100g | Saturated fat > 1.5g/100g |
Potato, kumara, taro and tapioca
Examples include fresh, frozen or mashed potato, kumara, taro and/or tapioca products. | No added fat
No added salt | Energy ≤ 1000kJ/100g
Saturated fat ≤ 5g/100g
Sodium ≤ 450mg/100g | Energy > 1000kJ/100g
Saturated fat > 5g/100g
Sodium > 450mg/100g |
| Fresh, frozen and canned fruit, fruit tubs including fruit and jelly and puréed fruit | No added fat
No added salt
No added sugar or artificial sweetener | All other fresh, frozen and canned fruit
≥ 50% fruit content* for fruit tubs | < 50% fruit content* for fruit tubs |
Dried vegetables and/or fruit, vegetable and/or fruit leathers and chips
Examples include vegetable and/or fruit chips, for example, banana chips. | Not applicable | ≥ 95% vegetable and/or fruit
Saturated fat ≤ 3g/serve | < 95% vegetable and/or fruit
Saturated fat > 3g/serve |
Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
Breads and cereals | Everyday | Sometimes | Occasional |
Rice, pasta, noodles and couscous
Examples include fresh and dried pasta, rice, couscous, noodle cups/instant noodles, rice risotto and savoury
rice, and canned spaghetti. | No added fat
No added salt | Energy ≤ 1000kJ/100g
Saturated fat ≤ 1.5g/100g
Sodium ≤ 450mg/100g | Energy > 1000kJ/100g
Saturated fat > 1.5g/100g
Sodium > 450mg/100g |
Breads or bread products and fruit breads
Examples include all wholemeal, wholegrain, multigrain and white breads, muffin splits, crumpets, bagels, wraps, flat breads, rolls, fruit breads, non-iced buns, rewena bread, fa’apapa, garlic bread and croissants. | Saturated fat ≤ 1.5g/100g
Sodium ≤ 450mg/100g
Fibre ≥ 3g/100g | Saturated fat ≤ 4g/100g | Saturated fat > 4g/100g |
Breakfast cereals
Examples include wheat biscuits, bran, rice and cornflakes and bubbles, rolled oats and muesli. | Saturated fat ≤ 1.5g/100g
Sodium ≤ 450mg/100g
Fibre ≥ 8g/100g | Saturated fat ≤ 4g/100g
Sodium ≤ 600mg/100g
Fibre ≥ 4g/100g | Saturated fat > 4g/100g
Sodium > 600mg/100g
Fibre < 4g/100g |
Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
Milk and milk products | Everyday | Sometimes | Occasional |
Cheese
Soft and hard cheese. Examples include
ricotta, cottage cheese, cheddar, cheese
slices and cream cheese. | All cheeses | Not applicable | Not applicable |
Milk-based foods except cheese
Examples include yoghurt, custards,
dairy desserts, creamed rice, frozen dairy
products including ice-cream and frozen
yoghurt, and soy versions of these items.
| Energy ≤ 1000kJ/100g
Saturated fat ≤ 3g/100g | Energy > 1000kJ/100g
Saturated fat ≤ 5g/100g | Saturated fat > 5g/100g |
Milk*
(children aged 1–2 years)
Examples include plain cow’s, goat’s and
soy milks. | Total fat ≥ 3.3g/100ml | Not applicable | Not applicable |
Milk*
(children aged 2–5 years)
Examples include plain cow’s, goat’s and
soy milks.
| Total fat 0.5 - 3.3g/100ml | Total fat 0.5 - 3.3g/100ml | Total fat > 3.3g/100ml |
Flavoured milks and drinking yoghurts
(children aged 2–5 years#)
Examples include flavoured cow’s milk,
soy milk and rice milk. Includes solid/
frozen varieties. | Not applicable | Serving size ≤ 250ml
Total fat ≤ 3.3g/100ml | Serving size > 250ml
Total fat > 3.3g/100ml |
Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
Meat, fish, poultry and meat alternatives | Everyday | Sometimes | Occasional |
| Fresh, frozen, canned and pouched fish and seafood | No added fat
No added oil | All other fresh, frozen, canned and
pouched fish and seafood | Not applicable |
Processed meat, fish, poultry and seafood products
Examples include mince meat patties, crumbed or coated poultry and fish, fish patties, fish fingers, surimi, and other processed seafood. | Not applicable | Energy ≤ 1000kJ/100g
Saturated fat ≤ 5g/100g
Sodium ≤ 450mg/100g | Energy > 1000kJ/100g
Saturated fat > 5g/100g
Sodium > 450mg/100g |
Meat, poultry and eggs
Examples include plain beef, lamb, pork, chicken and turkey, plain mince (with no added ingredients) and egg dishes. | Visibly lean, unprocessed meat and poultry
Eggs cooked with no added fat and no
added salt | All other unprocessed meat and poultry
and egg dishes | Not applicable |
Ready-to-eat sandwich meats
Examples include ham, salami, luncheon and luncheon-type meats. | Not applicable | Total fat ≤ 5g/100g
Saturated fat ≤ 2g/100g | Total fat > 5g/100g
Saturated fat > 2g/100g |
| Sausages, frankfurters and saveloys | Not applicable | Saturated fat ≤ 7.5g/100g
Sodium ≤ 900mg/100g | Saturated fat > 7.5g/100g
Sodium > 900mg/100g |
Meat alternatives (vegetarian options)
Examples include vegetarian ‘meats’ and ‘sausages’, nutmeat, felafel, tofu and tempeh. | Total fat ≤ 10g/100g
Saturated fat ≤ 5g/100g
Sodium ≤ 450mg/100g | Sodium ≤ 900mg/100g | Sodium > 900mg/100g |
Dried and canned peas, beans and lentils (pulses)
Examples include lentils, split peas, chickpeas, red kidney beans, baked beans, canned bean mixes, and
flavoured dried peas and beans. | No added fat | Saturated fat ≤ 5g/serve | Saturated fat > 5g/serve |
Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
Mixed meal dishes | Everyday | Sometimes | Occasional |
Mixed meal items
Items that are a combination of foods
from one or more food groups. These are
promoted as stand-alone items that are
consumed on their own or as the main
item of a meal.
Examples include pizza with a bread or
pastry base, pasta dishes including filled
pasta, lasagne and macaroni cheese,
sushi and calzones. | Energy ≤ 1000kJ/100g
Saturated fat ≤ 5g/100g
Sodium ≤ 450mg/100g | Energy ≤ 1000kJ/100g
Saturated fat ≤ 5g/100g
Sodium ≤ 450mg/100g | Energy > 1000kJ/100g
Saturated fat > 5g/100g
Sodium > 450mg/100g |
Soup
All fresh, canned and powdered soups,
soup mixes and chowders. | Saturated fat ≤ 1.5g/100ml
Sodium ≤ 450mg/100ml
Fibre ≥ 1g/100ml | Energy ≤ 1000kJ/100ml
Saturated fat ≤ 5g/100ml
Sodium ≤ 450mg/100ml | Energy > 1000kJ/100ml
Saturated fat > 5g/100ml
Sodium > 450mg/100ml |
Filled sandwiches, rolls and wraps
All filled bread, flavoured bread, flat
bread and pita bread. Examples include
sandwiches, filled rolls, wraps, American
hot dogs and burgers. | Energy ≤ 1000kJ/100g
Energy ≤ 1500kJ/serve
Saturated fat ≤ 5g/serve
Sodium ≤ 600mg/100g | Energy ≤ 1200kJ/100g
Energy ≤ 1500kJ/serve
Saturated fat ≤ 7.5g/serve
Sodium ≤ 750mg/100g | Energy > 1200kJ/100g
Energy > 1500kJ/serve
Saturated fat > 7.5g/serve
Sodium > 750mg/100g |
Pastry products
Examples include savoury pies, sausage
rolls, spring rolls, quiches and samosas.
| Not applicable | Energy ≤ 1000kJ/100g
Energy ≤ 1500kJ/serve
Saturated fat ≤ 5g/100g
Sodium ≤ 350mg/100g | Energy > 1000kJ/100g
Energy > 1500kJ/serve
Saturated fat > 5g/100g
Sodium > 350mg/100g |
Product Category | Classification
(products must meet all criteria to be classified as either everyday or sometimes) |
Snack items | Everyday | Sometimes | Occasional |
Sweet snack foods
Examples include biscuits, bars, cereal bars and sweetened popcorn. | Not applicable | Energy ≤ 1900kJ/100g
Energy ≤ 600kJ/serve
Saturated fat ≤ 2g/serve
Sodium ≤ 200mg/serve | Energy > 1900kJ/100g
Energy > 600kJ/serve
Saturated fat > 2g/serve
Sodium > 200mg/serve |
Savoury snack foods
Examples include crackers, bars, chips, potato crisps (chippies), rice crackers and plain popcorn. | Not applicable | Energy ≤ 1800kJ/100g
Energy ≤ 600kJ/serve
Saturated fat ≤ 3g/serve
Sodium ≤ 200mg/serve | Energy > 1800kJ/100g
Energy > 600kJ/serve
Saturated fat > 3g/serve
Sodium > 200mg/serve |
Baked snack foods
Examples include cakes, pancakes, pikelets, iced buns, sweet and savoury muffins, scones and sweet pastries,
for example, danish pastries and fruit pies.
(Excludes biscuits and pre-packaged bars.)
| Not applicable | Energy ≤ 1800kJ/100g
Energy ≤ 600kJ/serve
Saturated fat ≤ 2g/serve
Fibre ≥ 1g/serve | Energy > 1800kJ/100g
Energy > 600kJ/serve
Saturated fat > 2g/serve
Fibre < 1g/serve |
Dried fruit, nut and seed mixtures
Examples include any dried fruit and/or nut and/or seed sold as a mixture or sold separately. | No added salt
Package size ≤ 20g
Saturated fat ≤ 3g/serve
Sodium ≤ 200mg/serve | Package size ≤ 30g
Saturated fat ≤ 5g/serve
Sodium ≤ 200mg/serve | Saturated fat > 5g/serve
Sodium > 200mg/serve |