Tobacco Control and SmokingGraphic Warnings
New regulationsOn 28 February 2008, the regulations around graphic pictorial health warnings appearing on all tobacco packages sold in New Zealand come into force.
The regulations, which were passed in February 2007, will see 30 percent of the front and 90 percent of the back of cigarette packets covered by graphic health warnings.
What pictures will be used?These new warnings include pictures of gangrenous toes, rotting teeth and gums, diseased lungs and smoking-damaged hearts. Cigarette packets will also carry the Quitline logo and freephone number and other information about quitting smoking. Tobacco companies were given a year to comply with the new legislation after the regulations were passed.
What about the old text warnings?Prior to the introduction of graphic warnings, New Zealand had six different text warnings that featured on tobacco packages. These were: smoking causes lung cancer, smoking is addictive, smoking kills, smoking causes heart disease, smoking when pregnant harms your baby and your smoking can harm others.
Once the new regulations come into force on 28 February 2008, retailers will have six months to sell existing cigarettes featuring the old text warnings.
How many new warnings are there and when will they be introduced?There are 14 graphic warnings in total. Seven graphic warnings will appear on cigarette packets in both English and te reo Māori in year one (from 28 February 2008), with a further seven warnings in year two (from March 2009), and will then be rotated each year thereafter. The rotation system will optimise consumer learning and awareness of the health effects of smoking.
What are the new warnings and what do they look like?A list of the 14 new health warnings is provided below and the images that accompany them can be viewed by clicking on the link below - Warning: the images are graphic in nature.
View the 14 new graphic health warnings
- Smoking causes blindness
KA KĀPŌ KOE I TE MOMI HIKARETI
- Smoking causes gangrene
KA PĀNGIA KOE I TE KIKOHUNGA I TE MOMI HIKARETI
- Smoking causes mouth cancer
KA MATE PUKUPUKU Ō TE WAHA KOE I TE MOMI HIKARETI
- You are not the only one smoking this cigarette
ĒHARA KO KOE ANAKE KEI TE MOMI I TĒNEI HIKARETI
- Over 80% of lung cancers are caused by smoking
TE NUINGA O NGĀ MATE PUKUPUKU Ā PŪKAHUKAHU NĀ TE MOMI HIKARETI
- Tobacco smoke is poisonous
HE PAIHANA TE AUAHI HIKĀ
- Smoking causes heart attacks
KA MĀUIUI TŌU NGĀKAU I TE MOMI HIKARETI
- Smoking can make you impotent
KA KAHAKORE TE URE I TE MOMI HIKARETI
- Smoking is highly addictive
KA TINO WAREA TE TANGATA I TE MOMI HIKARETI
- Smoking causes foul and offensive breath
KA HAUNGA, KA KEHAKEHA TŌU HĀ I TE MOMI HIKARETI
- Your smoking can harm your kids
KOI PĀNGIA I TE MATE ŌU TAMARIKI I TŌU MOMI HIKARETI
- Smoking causes serious lung diseases
HE TINO KINO TE MATE MIRU PUPUHI
- Smoking more than doubles your risk of stroke
KA TINO KAHA RAWA AKE TŌU PĀNGIA ANA I TE MATE RORO IKURA I TE MOMI HIKARETI
- Smoking blocks your arteries
KA AUKATIHIA ŌU IOIO TOTO I TE MOMI HIKARETI
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