Media and Public Health: Improving the Relationship

The Media and Public Health: Improving the Relationship
Date of publication: June 1998

This booklet is part of a meningococcal disease media resource for public health staff. In particular, it aims to:

assist those working in Public Health Services to use the news media to reinforce public health messages about meningococcal disease
help increase public and professional awareness
improve timely action to limit harm caused by the disease.

Medical Officers of Health, Health Protection Officers and Public Health Service managers are credible media spokespeople. The Ministry of Health is encouraging the use of standardised resources to ensure that consistency is achieved in the key messages conveyed, and to maximise the use of the media in dealing with local situations.

There remains strong media interest in meningococcal disease. To take advantage of this, there is a need for good media management to convey useful public health messages to the public and medical practitioners, principally through the print media, but also through iwi radio, iwi newspapers and Pacific radio, newspapers and church networks where possible.

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