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Implementing and Monitoring the International Code of Marketing of Breast-milk Substitutes in New Zealand

Code of Practice for Health Workers


The Health Workers’ Code represents part of the New Zealand response to international recommendations and the Ministry’s strategic objectives in relation to breastfeeding and breast milk substitutes. In particular, it ensures the International Code is interpreted for New Zealand’s specific situation and is communicated effectively to the New Zealand health sector. For example, the response especially includes consideration of Māori health and reducing inequalities.

A health worker’s employer is responsible for implementing the Health Workers’ Code in their organisation.

Recommendations from the International Code for formula companies and marketers have not been included in the Health Workers’ Code because New Zealand has a voluntary and self regulated industry code. However, the INC Code of Practice is referred to where appropriate, and its key principles are outlined, for completeness and because it is important health workers are aware of the INC Code of Practice.

View the Code of Practice for Health Workers

Page last updated: 6 August 2007



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