National Depression Initiative

News and media

News

Awards
DRAFTFCB (the advertising agency responsible for the advertising) and the Ministry of Health received a gold EFFIE award in 2007, and the NDI campaign also won the Not-For Profit Marketing Award at the NZ Marketing Awards in the same year.

The Lowdown youth website is a finalist in the 2008 NZ Marketing Awards.

The Lowdown also won awards at the 2009 Marketing Association’s RSVP Awards, which are the direct marketing and interactive industry awards to celebrate excellence in ‘best-response’ driven marketing campaigns of the year.

Judged by a team of some of the industry’s most well-known experts, it was noted that the entries for the RSVP awards this year were of the highest standard ever. The awards were chosen based on results and the Lowdown was successful in the following categories;

GOLD - RSVP Lead Generation: Campaigns for new or existing products/services that generate responses as leads for follow-up - this was given for the impressive service usage results that have been achieved to date.

Winner - RSVP Craft: Best Use of Interactive Media: Recognising the best delivery of a high quality, creative and innovative interactive media solution. This category is by invitation only where judges individually access each RSVP category and based on their expertise and experience award those that stand out as the single best example of craft quality in that field.

Media Releases

2008
18 Jul 2008: Youth Depression Support Website Thelowdown.co.nz Reaches Out To Schools (PDF, 30 KB)
17 Jul 2008: National Depression Initiative to Engage with GPs at New Mental Health Guidelines Launch (PDF, 22 KB)
09 May 2008: thelowdown.co.nz - for young people, about depression (PDF, 36 KB)
20 May 2008: New Zealand Youth Embrace Text & Email Support to Beat Depression (PDF, 33 KB)
17 Mar 2008: Media Notes for Suicide Prevention Action Plan Launch 17 March 2008 (PDF, 23 KB)

2007
03 Dec 2007: Ministry of Health Launches thelowdown Website to Tackle Youth Depression (PDF, 43 KB)
27 Jul 2007: Ministry of Health wins at Marketing Magazine Awards (PDF, 18 KB)
01 Feb 2007: The National Depression Initiative Campaign: media briefing notes for meeting with John Kirwan on 1 March (PDF, 17 KB)
01 Feb 2007: Depression ads show strong and positive results (PDF, 28 KB)

2006
10 Oct 2006: New campaign to beat depression
12 May 2006: National depression awareness initiative gets funding

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Page last updated: 27 March 2009