Hubba Hubba animation an international winner

Media Release

21 June 2005

Hubba Hubba animation an international winner

A television commercial designed specifically for New Zealand audiences has been shown to have international appeal, scooping a major award for its animation.

The No Rubba, No Hubba Hubba advertisement used in the Ministry of Health's current youth sexual health campaign has won the category for Best 2D Animation For A TV Commercial Over US$15,000 at the Asia Image Apollo Awards 2005 in Singapore.

The commercial, from Wellington production company Cobalt VFX and animators Karactaz Ltd, was among more than 600 entries from 15 countries.

Producer Ray Ruawhare said he believed it was the unusual style and technique of the commercial, which combines both 2D and 3D techniques, that attracted the eye of the judges.

The Ministry of Health Sexual Health Campaign manager Sally Hughes was delighted the commercial had found success with a wider audience.

"We know the Hubba message has worked for young people and its great to know the animation specialists agree."